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A Complete Guide on How to Market Your Taxi Booking App

by Bharat Arora · Updated on October 2, 2021

In this post, I am going to show you exactly how to promote your taxi booking app.

In fact:

These are the strategies that almost all online cab booking services use.

So if you’re willing to learn how to market your cab app, this new guide is for you.

Let’s dive right in.

Things You Must Consider Before Deploying a Taxi Booking App

Firstly, you have to do is

You Have to Conduct a Proper Market Research

Analyze your regional market situation and experience the pain points of your target customers.

Only then can you create your application to address those pain points and bring solutions for the same.

The next thing that you have to do is also very essential

now

You Have to Conduct Competitor Analysis

Please make a list of all the things that would help your taxi booking app stand out against all of your competitors.

And once you are done with analyzing your competitors, your next step is to

Build Trust in Your Users

For a taxi business, it’s essential to create trust in your users.

And for that, you have to make your app easy to use.

Moreover, the clarity in different features of a taxi booking app like tracking, information sharing, and making payments builds trust among the users and helps in expanding the customer base.

Now that you have earned the trust of your users, it is now time to make the proper selection of vehicles that will carry out your operations.

And to make sure that your services run smoothly, you have to

Find Practical Vehicles

Not every car is suitable for the taxi business, so it is better to ensure that practical vehicles are used in your company.

Select those cars that you can modify according to the purpose you will use them in, and it is also essential to choose safe vehicles.

Choose the vehicles that have ample luggage space and tidy interiors.

Now that you know, you should choose suitable vehicles in your fleet.

The next step would be to

Make Sure to Have All The Documents At One Place

Do not forget to check all the documents regarding driver ad vehicle insurances and license before launching the app and offering a taxi service through it.

Ensure that all of your cabs are registered and are correctly inspected, and safe to use.

And it would be best if you also did proper research for the insurance rates as you’ll be paying a hefty amount on the insurances.

To save a few bucks, you should get the most suitable ones according to your business.

Done with saving a few bucks

It is not time to

Promote the app, and for that, you should

Create A Media List

Create a media list for the promotion of your business and to make sure people know what services you will be providing.

And for that, you can

Reach out to social influencers, bloggers, leading publications, etc., who might be interested in writing about your forthcoming taxi booking app.

Unite with them and present a promotion strategy.

Put Efforts on PR

The efforts you will put into the PR before launching the Uber-like app will help you in the long run.

Usually, professionals like bloggers and journalists appreciate the opportunity to look at the app before launching the app for the public to use.

And in case you are too busy.

Create a list of the websites of social platforms to post stuff about your upcoming taxi app.

Doing this will make the promotion process of the app easier for you.

Ways You Can Market Your Taxi App Like a Pro

Marketing is the most tricky part of any business.

And when it is about marketing a cab booking application, make sure that the app you developed is visible to two of the most critical factors.

Drivers and Customers.

Now let’s talk about some marketing steps by which you can reach out to the drivers.

1)  Practice The Advantages of Social Media

To reap the advantages of social media, you have to make sure which social media platform to use.

To reach out to the drivers or operators, you must be aware of your target person’s platforms.

And once you know where to promote

Promote your app boldly across those platforms where you can reach out and communicate with your possible drivers.

2) Completely Utilize The Local Media Publicity

Getting help from the local media publicity will create noise among the drivers in your neighborhood.

You can promote your app through newspapers, radio, and television.

You can promote all the unique features you provide in your app and make your taxi booking app different from your competitors.

You can also provide your app to different application review websites before launching the application.

3) Make Sure to Have Easy-To-Use & Different App Interface For The Drivers

The driver’s app needs to have a simple and easy-to-use app interface to stay connected to the customers in real-time and manage all the options quickly and confidently.

You have to pay attention to all these small details while getting your app developed so that your drivers and the users don’t have to face issues with the app in the future.

4) Provide a Distinctive Payment Calculation Feature For Drivers

Provide a different payment feature for the drivers to calculate their share and get the actual money for your cab services.

If you provide the in-app payment feature that is also easy to use, more drivers will show interest in using your app.

Stats of Taxi Business Presented by Some of The Most Significant Names of The Industry

Now that you know how to market your app like a pro?

It is now time to learn some insights into the taxi business.

The COVID-19 pandemic has undoubtedly affected the scope of taxi booking apps in many ways, but it could still not end it.

Have a look at the statistics provided by some of the biggest names of the industry.

Let us have a look,

A) The international taxi market is anticipated to grow by more than 50.13% between 2020 and 2021. The market value is likely to amount to around 117 U.S. dollars in 20021.

Image Source

B) Uber completed 90 million monthly active platform users in 2018 December and operated in over 63 countries and 700+ cities.

Image Source

C) The Uber app has been installed over 25 million times in 2020 alone.

D) The revenue of lyft from 2016 to 2020 is 2.3 billion U.S. dollars worldwide.

Image Source

The taxi booking app market is versatile and may display crucial changes in insights over geographic differences.

The major growth factor in the market is the number of users using these Uber-like clone applications.

If the number is growing, the growth is noticeable.

Opt For Geo-Location Technology in Your Online Taxi Booking App

Geo-location is very essential for a taxi booking application.

With Google maps and GPS facility, the geo-location technology helps operators find the quickest route and help them save time.

Below are some tips that can assist you in reaching out to customers and improve your cab application’s user base:

1) Implement Offline Promotional Tactics

Think about the areas where people regularly need cabs.

Make promotional flyers and spread them across all those areas.

You can also,

Add discounts and promo codes on the handouts to draw more customers.

You can also market your app through newspapers, famous magazines, and regional radio stations.

2) Promote The App Online

To promote the app online, exercise referral advertising, sponsored advertising, social media marketing, business listing, and deal sites advertising to talk about your app and draw the attention of your target public online.

3) Have Maps, GPS & Push Notification Features In Your App

GPS and maps in taxi booking apps assure the consumers about the directions their drivers are following.

The push notification feature is another necessary tool that makes a taxi app valuable for passengers.

It gives significant knowledge about the ride once the passenger books a taxi.

Also, via this feature, you can send messages to the customers mentioning discounts and offers.

4) Have A Safe & Easy-To-Use Payment Integration Feature Exclusively For The Passengers

Easy-to-use and safe payment options in a taxi app create trust among the users, and they tend to incline to use the same app whenever there’s a need to book a taxi.

Moreover, you should include automatic fare calculation in your taxi app to assist the passengers in getting the correct fare for the distance covered and various payment options to ease the payment process and promote cashless rides.

In a nutshell, the solution to a successful taxi booking app is its separation from its rivals in the industry.

Creating your taxi booking app unique by adding unique features beneficial for both the operators and the passengers can help you ensure your taxi business’s long-term success.

Now let’s come to another critical stage of your taxi booking app marketing.

Prepare a budget plan for the complete marketing process.

Without it, you cannot vigorously promote your app.

Here’s how to evaluate the budget for your taxi app marketing ventures.

Steps You Should Follow While Making A Budget For Taxi App Marketing Ventures

  • Researching the victory stories of your opponents and reviewing references and insights from the businesses in your niche will support you set practical standards.
  • Depending on your strategy to start a taxi app, consider the direct marketing investments. Several variables, such as the specifics of the market, number of opponents, and many more, are to be analyzed while creating a business strategy.
  • Likewise, the return on the marketing investment depends on various factors. A practical budget plan can only begin when you combine all the necessary data, such as the monetization model and its robustness, how much you plan to earn from an individual user, etc.

And also,

It would be best to keep in mind that there could be a particular number of variations in the budget.

So you have to be flexible while making the budget decisions for the taxi booking app marketing ventures.

Let’s Hear From You

So I hope that this post helped you show how you can perform the marketing for your app.

And now I would like to hear from you:

Which strategy from this guide are you excited to try first.

Or maybe you have any questions about something that you read.

Either way, let me know by dropping a comment below right now.

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