For impressive eCommerce web development, you primarily need to focus on user-friendliness. Make sure that your website is easy to use, interactive and engaging. Your website must- have the potential to meet user`s needs without any delay, showcase your products and services in a better way.
1. Keep it simple.
One of the main rules you should have in mind during the design process of eCommerce is “KISS”—keep it simple, silly!
When it comes to designing an eCommerce site, simple is always better. The more elements you have on the page, the more it takes away from the entire point of the website—closing a sale.
You don’t need a ton of elements on your eCommerce website—all they do is act as a disturbance or distraction. Keep your design simple, clear, and clean—and keep all the focus on the sale.
2. Make branding a priority.
When it comes to buying online, people want to buy from established brands—not faceless e-commerce websites that seem like a front for trying to steal your credit card data.
If you want to gather the trust you need to make serious sales with your eCommerce enterprise, you need to put some serious consideration into the branding of your business. Your branding is like the core of your eCommerce business; it’s who you are as a business, what you’re about, and how you’re different from your opponents—and it plays a massive part in driving sales and building a relationship with your audience.
If you want to get the most from your eCommerce design, take the time to establish your brand—and then introduce that branding into your design. If you’re not sure who and what you are as a company, that’s ok! You’re just going to want to do a little business soul-searching before you get planning. Ask yourself questions like:
- If I had to express my brand in three expressions, what would they be?
- What makes my brand distinct from other eCommerce stores out there?
- What do we do better than everyone else in the business?
Once you know who and what you are, you can work it into the branding of your eCommerce website.
3. Think like a website visitor
If you want your eCommerce design to connect with your customers, you need to think like your customers. Finally, there are a few things that your potential consumers want in an eCommerce experience—a site that is well-designed, easy to navigate and makes the process easy, hassle-free, and straightforward.
If you want your eCommerce shop to work, you’d completely give them those things.
During the draft process, put yourself in your customer’s shoes. What kind of design is going to be easiest for them to operate? How can you create your products in a way that makes sense for the end-user? How can you simplify the checkout method?
When you think like your consumer, you can predict what they want from your eCommerce store—and then design your store to meet those needs.
4. Use color to your advantage.
Determining the colors for your eCommerce website is about more than just saying, “Well, red is my preferred color, so…let’s make all the elements red!” Color is a powerful tool—and if you know the psychology behind color, you can use it to your benefit (and drive some serious sales in the process).
Various colors can inspire different feelings, sentiments, and actions from oneself—so, if you want your eCommerce website to convert, you need to use those color thoughts to your advantage.
So, for example, if you want consumers to purchase on your website, make the CTA button stand out with rich colors like red. According to color psychology, red sparks excitement and passion, driving factors behind spending—and studies show that making a button red can boost conversions to a whopping 37%.
Or, if you want to up your credibility, include blue in your design. Blue is not only an extensively loved color, and it also increases feelings of trust, making it a go-to in the business world (there’s a reason the color blue appears in more than half of all logos).
The conclusion is, color is one of the powerful tools in your design toolbox—and if you know how to use it, Colors can have a massive impact on your eCommerce design.
5. Make your content scannable.
You can spend days crafting long descriptions for the products on your eCommerce site, but we’ve got news for you—no one is going to read it.
Research shows that most website visitors only read about 20% of the text on any given web page. Instead of reading content word for word, they scan the reader looking for critical information—so, if you want to get your point beyond (and drive sales in the process), you need to make your content scannable.
Break up your content—whether that’s product descriptions, blog posts, or an “about us” page—into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to call attention to crucial information, and use bulleted lists to break up large blocks of texts.
The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely you’ll be able to make a sale.