1. User experience (UX) design is a general term representing the entire process of creating products and services that provide an intuitive and delightful experience.
2. People use terms like “UI/UX Design” to represent User Experience Design. But, UI (User Interface) Design and Usability Design are subsets of UX Design.
3. Even though User Experience is everything that we use in our everyday lives (like a door, coffee mug, or TV remote), of late, the term UX Design is mainly associated with digital/technology products.
4. The objective of user experience designing is not just creating products that are usable but also engaging, efficient, and fun to use.
If any business provides its products or services through a website or an app, UX design is as critical as branding, sales, or marketing.
Because a good UX design directly improves the bottom line of every business.
Even if it is a finance company with just brick mortar branches all across the nation, their most crucial channel will be their app in which customers interact with their business. Creating a user experience is a critical factor as it influences customer happiness and revenue.
It is a fact that “every buck invested in UX brings $100 in return”. It is an average figure, but it’s an ROI of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs, improved trust, and increased market share.
When it comes to the User experience design process, there is no universal process as such. Different companies, designers, and product managers follow different approaches, tools, and techniques.
There are many stages in the process as per the methodology you prefer. Our process includes- Discover, Define, Design, and Deploy.
It is the first stage where we try to understand the needs of the business, stakeholders, and end-users. We evaluate the desired outcomes, KPIs, and full scope of the project in this phase. The activities include:
• Stakeholder interviews
• User research and interviews
• Business, market, and competitor analysis
• UX Audit (if revamping existing design)
This is where we will analyze all the inputs, feedback, observations and arrange them to define the problems. The Define stage include:
• Define the User Personas
• Define the problems
• Red Route analysis for feature prioritization
• User Journey Mapping
The design stage starts after the client approves of our findings and solutions in the Define phase. The design stage begins with quick sketches to iterate and finalize the solutions. The deliverables include:
• Information architecture
• User Interface design
• Interactive prototypes
• Design systems
If the client wants us to deploy, we have a dedicated team of in-house engineers to deploy the designs created by our team. The services included:
• iOS/Android/Web development
• Front-end engineering
• Usability testing
• Software/bug testing
• Final deployment (Project go-live)
Multiple factors are influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and the delivery deadline to name a few.
It’s challenging to provide a number upfront without understanding the requirements and full scope of the project. We usually charge $40 to $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $20,000 to $50,000 and could go well above $100,000 depending on the scope.
All the factors influencing the price (complexity, scope, budget, client feedback, platforms) will also affect the delivery of a UX design project. A typical user experience project can go anywhere between 1-3 months to 5 months for a small to medium-sized project. More significant projects can take more than five months to 1 year, depending on the scope and complexity.
They can change based on the requirement and nature of the project. Typically we deliver:
• UX audit report (if revamping an existing design)
• Red route analysis
• User persona
• Customer journey maps
• User-research report
• UI sketches
• Interactive prototypes
• Design systems
Usually, we kick start every project with a detailed brainstorming session with all the stakeholders from the client-side. These are the details/data we require before the start of every project.
• Business/organizational goals
• Target audience details
• User analytics data, if any
• Product goals
• Expected outcomes and KPIs of the project
• Business reports
• Technical specifications
• Market research data, if any
• Previous user experience audit results if any
We use the most valuable tools mentioned in this list for UI design.
One can create archetypes and mockups doing its vector-based tools. UI designers can collaborate in real-time. The versatile tools are helpful to design web, mobile, games, and voice. It allows faster development and creates impactful experiences.
Figma has excellent tools for designing and prototyping. Also, it is handy to build mockups, test their usability, and collect feedback. It provisions real-time collaboration. The constraints feature makes the designs versatile to different screen sizes.
We are specialized in Graphics Design based on business goals and targets. Our dedicated team of graphic designers works with complete dedication and creativity to make your Design look and work best for your business. Here at QTC Infotech, detailed research will be initiated for any design project so that that client will get 100% satisfaction and results.
Our Illustration design agency creates images that depict your products with different approaches comprising details of original and professional concepts. We love to create elegant, high-end creative solutions for children’s publishing, art licensing, advertising, editorial, branding, logos, packaging, and character design projects.