To ensure that your website ranks higher on the search engines and gets a higher return rate, pay detailed attention to your website speed test without any delay.
If you are running a website in this busy twentieth century, you have to ensure that your website is fast and effective.
It’s time when people want their food to be cooked in two minutes, so if you want a responsive website in this fast-paced era, then you have to conduct a website test to create your dynamic digital presence regularly.
Website Speed Test means that your site page should launch within 2-5 seconds when someone clicks on it.
Website optimization keeps your business floating in the web jungle, where one wrong move can drastically affect your search engine rankings.
In short, to retain your visitors and take your business to the broader heights of digital marketing, you have to monitor your website’s performance regularly.
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3 Benefits of Page Speed Optimization in 2023
When someone wants to purchase goods or services from your company, they are first going to check out your website.
And, if they won’t be able to upload your business website quickly, they will leave your site and move on to other sites that load way faster than yours.
Now, this one loss can dent your website’s reputation pretty severely.
It is just one small scenario that shows us the importance of a website speed test as there are plenty of other reasons available to upgrade your site’s speed, such as
1. Better User Experience
The primary reason to speed up your website is to offer a better experience to visitors.
If you have great content and graphics on your site, and still you aren’t getting visitors, then it has something to do with the performance.
The loading time of the website influences the traffic of a site directly. This fact has already been proved in a study conducted by the group in 1997.
Google has reported that if your site fails to deliver results even one second late, then it can reduce your traffic rate from 16% to 79% immediately.
Overall, to make your user happy and satisfied, you have to work on speed.
2. Achieve Your Goal
Every website owner has a single goal – improved conversion rate with reduced bounce rate.
This goal is directly related to the performance of your website.
Let’s take the case of shopping websites.
It’s averagely recorded that shoppers will abandon a slow website and visit the site more, with better load time.
In 2017, Akamai’s online retail performance report presented that 50% of users browse websites on their smartphones, and 100 milliseconds delays could tamper conversions by 7%.
3. SEO Rankings
Website loading speed is important for website ranking; it is part of SEO ranking factors and helps increase ranking.
It’s no hidden fact that to sustain and be found on the internet, and you got to score well as per the Google PageRank algorithm syllabus.
Apart from using SEO rules while composing your content, you also have to pay attention to other algorithm rules.
Such as if your website speed test is low, then Google can penalize your website without any prior notice.
It is one of the biggest reasons to fasten up your site.
5 Simple Tips to Improve Your Website Page Load Speed in 2023
Now, it’s solution time as you know why it’s important to speed up your website. The next phase is how to do that.
There are multiple tried methods available to conduct the website speed test like;
Understand Your Audience
The first step is to understand your targeted audience and find a way to reach them.
Suppose, if you have a kids clothing site, then your core audience will be new parents between 25-45 years.
So, you have to find a method to reach them, and for this, you can use multiple analytical tools like Google Analytics.
Understand Source of Traffic
You have to analyze the source of your visitors.
You have to find out whether your traffic is coming from Google, social media, email listing, pay-per-click ads, through targeted keywords, or directly.
Evaluate Bounce Rate & Average Session Time
Just remember this: the more users are going to spend time on your site, the more likely they might purchase something from your site.
To accomplish the website speed test properly, you have to focus on bounce rate and session time.
Evaluate Conversion Rate
Once you know how many people have visited your website, the next thing is to evaluate how many of them have ordered something from your website.
Does anyone has subscribed to your newsletter or downloaded content from your website? All these questions finally clear a picture in front of you.
It is a highly crucial step where you will determine the cost of your conversions.
If you are spending more on getting traffic than the profits you received, you are definitely in deep trouble.
By measuring all the data mentioned above, you will get a basic idea of conducting a website speed test.
You can quickly increase your site speed and eventually rate of return by mapping out all these performance metrics.
Top 5 Website Performance & Speed Testing Tools of 2023
If you aren’t much technical person and don’t know how to increase your website’s performance quickly, you would be delighted to know that there are plenty of cool tools available to handle performance metrics for you.
The website Speed Test Tools That You Must Try This Year Are;
• Google PageSpeed Insight is a website-based tool that ranks your site on a scale of 1-100. If your site ranks above 85, then all is well for you.
• Pingdom is a well-structured speed test tool that divides its report into three: waterfall breakdown, performance grade, page analysis, and history.
• WebPageTest is a trendy tool, and it has over 400 locations to select from and more than 25 browsers. It gives grades from F to A on different bases like FTTB, caching, compression, etc.
• Uptrends is your fundamental tool that offers more than 35 locations to choose from and presents a report in two parts, a waterfall breakdown and domain groups.
Overall, if we draw a final line here, then we can say that the website speed test is one of the fundamental parts of your online success.
However, focus on page speed time, which is measured in a few seconds. A good website should load in about 2.5 seconds.
Allowing the businesses to edit and maintain their site, a private server would offer flexibility and reliability when they need it most.
To achieve your goals and rank your site on the top, you have to regularly monitor the speed of your site with the help of some easy measurements and tools.
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