The Complete Guidance on a Website Speed Test and Speed optimization

by · Updated on May 8, 2019

To ensure that your website ranks higher on the search engines and to get a higher rate of return, pay detailed attention to your website speed test without any delay.

If you are running a website in this busy twentieth century, then you have to ensure that your website has to be fast and effective. It’s time when people want their food to be cooked in two minutes, so if you want a responsive website in this fast-paced era, then you have to regularly conduct website test to create your dynamic digital presence.

Website Speed Test simply means that your site page should launch within 2-5 seconds when someone clicks on it. The website optimization keeps your business floating in the jungle of the web where one wrong move can drastically affect your search engine rankings. In short, to retain your visitors and to take your business on the broader heights of digital marketing, you have to regularly monitor the performance of your website.

Why Website Speed Test is Important?

why speed test important

When someone wants to purchase goods or services from your company, then they are first going to check out your website. And, if they won’t able to upload your business website quickly, then they are going to leave your site and move on to other sites which loads way faster than yours. Now, this one loss can dent your website’s reputation pretty badly. This is a just one small scenario which shows us the importance of website speed test as there are plenty of other reasons available to upgrade your site’s speed, such as

Reason 1 – Better User Experience

The major reason to speed up your website is to offer a better experience to visitors. Well, if you have great content and graphics on your site, and still you aren’t getting visitors, then it has something to do with the performance. The loading time of the website influences the traffic of a site directly. This fact has already proved in a study conducted by NNGroup in 1997.

It has been reported by Google that if your site fails to deliver result even one second late, then it can reduce your traffic rate from 16% to 79% immediately. Overall, to make your user happy and satisfied, you have to work on the speed.

Reason 2 – Achieve Your Goal

Every website owner has a single goal – improved conversion rate with reduced bounce rate. This goal is directly related to the performance of your website. Let’s take the case of shopping websites, it’s averagely recorded that shoppers will abandon a slow website and visit the site more which has better load time. In 2017, the Online Retail Performance Report created by Akamai presented that 50% of user browse websites on their smartphones and 100 milliseconds delays in it could tamper conversions by 7%.

Reason 3 – SEO Rankings

It’s no hidden fact that to sustain and to be found on the internet, you got to score well as per Google PageRank algorithm syllabus. Apart from using SEO rules while composing your content, you have to pay attention to other algorithm rules as well. Such as if your website speed test is low, then Google can penalize your website without any prior notice. This is one of the biggest reasons to fasten up your site.

How to Optimise Speed of your Website?

how to optimize speed test of your website

Now, it’s solution time as you know why it’s important to speed up your website, the next phase is how to do that. There are multiple tried methods available to conduct the website speed test like;

Understand your Audience – The first step is to understand your targeted audience and find a way to reach them.

Suppose, if you have kids clothing site, then your core audience will be new parents between the age group of 25-45 years. So, you have to find a method to reach them and for this, you can use multiple analytical tools like Google Analytics.

Understand Source of Traffic – You have to analysis the source of your visitors. You have to find out whether your traffic is coming from Google, social media, email listing, pay per click ads, through targeted keywords or directly.

Evaluate Bounce Rate & Average Session Time – Just remember this the more user is going to spend time on your site, there are likely higher chances that he or she might purchase something from your site.

To accomplish website speed test properly, you have to focus on bounce rate and session time.

Evaluate Conversion Rate – Once you know how many people have visited your website, the next thing is to evaluate how many of them have actually ordered something from your website.

Does anyone has subscribed your newsletter or downloaded content from your website? All these questions finally clear a picture in front of you.

Evaluate ROI – It is a highly crucial step where you will determine the cost of your conversions. If you are spending more on getting traffic as compared to the profits received by you, then you are definitely in deep trouble.

By measuring all the above-mentioned data, you will get a basic idea on how to conduct a website speed test. You can easily increase your site speed and eventually rate of return by mapping out all these performance metrics.

Website Speed Testing Tools

Website speed testing tool

If you aren’t much technical person and don’t know to increase the performance of your website quickly, then you would be delighted to know that there are plenty of cool tools available to handle performance metrics for you.

By pinpointing scripts, checking minification scripts, large images, JavaScript or CSS blocks, TTFB and other methods these tools can improve the speed of your website.

The website speed test tools that you must try this year are;

Google PageSpeed Insight is website based tool that ranks your site on the scale of 1-100. If your site rank above 85, then all is well for you.

Pingdom is a well-structured speed test tool that divides its report into four sections – waterfall breakdown, performance grade, page analysis, and history.

WebPageTest is a highly popular tool, it has over 400 locations to select from and more than 25 browsers. It gives grades from F to A on different basis like FTTB, caching, compression, etc.

Uptrends is your very basic tool that offers more than 35 location to choose from and presents report in two parts, a waterfall breakdown and domain groups.

Yellow Lab Tools is your modern website speed test tool that has all the new tricks in its sleeves. This tool offers lots of unique features such as page weight, DOM, bad JavaScript, bad CSS, etc.,

Overall, if we draw a final line here, then we can say that website speed test is one of the fundamental parts of your online success.

To achieve your goals and to rank your site on the top, you have to regularly monitor the speed of your site with the help of some easy measurements and tools.

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