15 Reasons Why You Should Opt Custom eCommerce Website in 2023?

by Bharat Arora · Updated on September 29, 2021

Today, an eCommerce website has become crucial for businesses that want to reach a wider audience and make inroads into new markets.

It also helps streamline how its customer and employees interact, increasing revenue streams and providing flexibility concerning service times.

If you’re looking for a unique e-commerce website, the first thing you need to decide is whether you’ll use a pre-made or a custom solution.

Every business is unique.

Readymade eCommerce solutions such as Shopify and Woo-Commerce are easy to use, but they do not match the specific needs of every business.

As a seller with an online eCommerce website, you can easily tell the consumers about your business, showcase your products and take payments online without hassle.

You’ll have to judge by yourself whether the considerable benefits of customizing your e-commerce website outweigh the convenience of using a readymade product.

In this article, you will know the 15 Reasons Why Should You Opt Custom eCommerce Website in 2023?

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Top 15 Reasons Why Do You Need a Custom E-Commerce Website in 2023?

Here are more reasons to contemplate the need for custom eCommerce website development:

1. You Will Get Better Customization For Your Products

When you want to give shoppers plenty of choices to customize the product before buying, custom eCommerce website development is helpful.

A pre-made eCommerce website does not come with the ability to accommodate multiple customization features in one solution.

A user may want to personalize different variables like size, color, design, etc.

Sophisticated orders will demand a complicated custom eCommerce website design to reflect this variety.

2. Get a Smartphone Friendly Website to Get Smooth User Experience

Nowadays, people use their smartphones to shop online. Comparing the price and reviews of a product on different sites is a common trend amongst online shoppers.

A mobile-friendly eCommerce website is essential to allure customers who prefer using their mobile devices, Siri or Google Assistant, to search and shop online.

A mobile responsive eCommerce design automatically adapts its layout, text, and color to the device screen size.

It is wise to use the expertise of an eCommerce Website Development Company to create mobile sites that are lighter and faster to load, thus giving a remarkably smooth user experience.

3. SEO Friendly Website to Get More Free Traffic from Search Engines

SEO is a crucial aspect for the success of every eCommerce business in today’s digital world.

Online shoppers usually search the internet for options before they land on any eCommerce site.

An eCommerce website needs considerable traffic from various search engines like Yahoo, Google, or Bing to sustain itself well.

Comprehensive SEO features should be built into a custom eCommerce site, enhancing its search engine ranking.

This in return, leads to a higher conversion rate for the eCommerce business.

4. Integrated CRM Solutions For A Positive Impact on The Customers

It is well-known that a solid customer relationship is essential to succeed in this highly competitive world.

Customer Relationship Management (CRM) software helps manage customer relationships more efficiently by using information about previous orders, user location, etc.

It offers suitable products or services to the customers as per their preference.

Integrating CRM solutions with custom eCommerce websites can assist in managing the company’s interaction with existing and potential users.

This creates a positive impact on eCommerce business sales.

5. Enhanced User Experience With Custom Website Design

Customer experience is the most critical aspect of growing any eCommerce business. Search engines also give a higher ranking to eCommerce websites having a good user experience.

Customers always prefer websites that can be customized as per their needs, thus providing a better user experience and flexibility.

Custom websites designed with the help of an eCommerce site development company reflect impressive branding.

6. More Options of Shipping to Help with Various Shipping Charges

Selling objects of a consistent size and weight does not require any unique shipping options.

But when offering a greater variety of products, your e-commerce store would require diverse shipping options for different customers.

Also, if shipping internationally, there could be some specific shipping requirements or concerns related to customs. 

Custom eCommerce website development helps streamline shipping options using custom features such as weight-based shipping charges, volumetric shipping charges, destination-based shipping charges, etc.

7. Integrated API And Other Systems to Make Website More Appealing

APIs are gaining significance for the success of an e-commerce business.

They help customize the site and tailor it as per the needs of clients, making the e-commerce website more appealing.

The demand to integrate an eCommerce website with other systems to track the order and for accounting and reporting purposes requires a custom eCommerce website development over a readymade solution.

8. Option to Integrate Your Preferred Payment Gateway

Payment gateways are the backbone of the eCommerce business.

Every eCommerce website needs to integrate a payment gateway to accept payment online against customer orders.

Payment gateway ensures seamless and secure transactions, data security & fraud prevention.

Pre-built e-commerce solutions do not support all payment gateways.

custom eCommerce website development allows integrating your preferred payment gateway provider easily.

9. Custom Options for All the Promo Codes and Coupons

There are scenarios when you may want users to use a coupon code only up to a certain number of items or prevent the code from being used with specific products or brands if a vendor doesn’t allow discounts on a particular item.

Unfortunately, readymade e-commerce solutions are very limited in scope and cannot accommodate these special rules.

Using a custom eCommerce website development for an online venture allows creating specific rules about coupons and promo codes — making the website more compliant.

10. Integrate Custom Option that suits your Business Needs and Rules

Every business is different and has unique marketing and business rules.

Based on the target audience and the buying experience you would like to offer, a custom eCommerce website design is ideal. 

An eCommerce Website Development Company can help incorporate requirements related to customer relationship, accounting, and marketing and achieve business goals.

11. Options to Allow Multiple Vendors to Sell on Your E-Commerce Website

In this transformation age of online shopping, one strong reason for using custom eCommerce website development is to allow other sellers to sell on your eCommerce platform

Having multiple sellers comes with special shipping needs and numerous delivery services.

Multi-vendor eCommerce store requires eCommerce website design with custom features to attract more traffic and earn huge profits.

12. Custom Reports to Help You Fine-Tune Your Strategies

Reporting is an essential feature of an eCommerce business.

Report data helps in analyzing the performance and taking decisions needed for the growth of the eCommerce platform.

In a scenario where the eCommerce site has a low conversion rate, by using the number of visitors that at least head to the checkout page, it becomes easy to find the reason as to why the customers exit without buying.

This data can be pulled with the help of custom reports, which can optimize the sales funnel.

Order or Sales report is also generated to calculate the revenue generated and compliance for a specific time frame.

custom eCommerce website can help to implement such custom reports for performance tuning.

13. Advanced Custom Security Features to Secure All Your Financial Data

eCommerce business is highly susceptible to hackers.

Security breaches can cause massive loss of customer’s data, financial data and put company branding at stake.

Hence, every eCommerce website must implement adequate security measures for web security and data protection.

It is challenging to ensure robust safety using a pre-made eCommerce solution. Using a custom-built website designed by an eCommerce development company provides reliable and integrated security.

14. Special Features to Give Your Customers a Personalized Look And Feel

Adding some unique features and making the website extensively flexible will have a massive impact on business sales.

Unfortunately, a readymade eCommerce website provides a very standardized and predictable solution. 

Custom eCommerce website development is preferred to create a personalized look and feel and ensure a great user experience

15. Customized E-Commerce Web Hosting For Fast Loading Times

Traditional web hosting servers allocate very minimal resources for users.

Online shoppers always prefer fast-loading eCommerce websites. 

Custom eCommerce website design with near 100% up-time attracts potential customers and profit.

Some examples of web hosting environments with enhanced scalability are Cloud Servers, Virtual Private Servers (VPS), or dedicated hosting solutions.

Final Thoughts

Ecommerce Development Company offers custom eCommerce websites and apps with great scalability and security.

Readymade e-commerce websites provide limited features with standardized and predictable solutions.

Opting for custom eCommerce website development enables special features like specific shipping rules, unique business requirements, custom reporting, payment security, SEO optimization, etc., without sacrificing quality and flexibility.

An eCommerce website design with more customization enhances user experience, which increases revenue and potential customer base.

Having a custom eCommerce website design adds a competitive advantage to your business.


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2 Replies to “15 Reasons Why You Should Opt Custom eCommerce Website in 2023?”

  1. Opting for a custom e-commerce web design has many advantages as you have mentioned in this article. There are a lot of advantages to having a custom web design based on our business. I understood the importance of having a custom web design from your article. Thank you for sharing this important information with us through this article.

  2. Opting for a custom e-commerce web design has many advantages as you have mentioned in this article. There are a lot of advantages to having a custom web design based on our business. I understood the importance of having a custom web design from your article. Thank you for sharing this important information with us through this article.

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