Here are some solid reasons to pick Magento over Shopify
Speed and Performance: The speed with which any website loads defines its success rate. If one compares Magento 2.0 with Shopify, The performance of Magento is relatively better compared to Shopify because of its advanced-cache mechanisms and CDN setup. However, in Magento 2, the site’s overall performance has been the critical factor and was highly optimized.
Scalability & Versatility: Magento Commerce is more adaptable than Shopify. Some of the reasons could be that Magento uses PHP(e.g., Facebook) supported by 205,000 developers globally and is an open-source and self-hosted platform. As a result, you can have passage to the technology stack to set up multiple languages and multiple currencies.
Multi-Store Management: It is one of Magento’s key selling points, allowing merchants to manage various brands, regional stores, and B2B / B2C stores from one Magento interface. Shopify, you don’t have complete control to manage multiple instances effectively.
Internationalization: Magento’s ability to allow the user to manage all elements of unique stores (such as specific attributes, stock, the catalog, etc.) at a global level is a huge advantage, whereas Shopify would have separate stores (clone stores) which need to be managed individually.
Merchandising: This solution is more robust than what is offered by Shopify Plus, but it’s not great still and is light years behind Demand ware / Salesforce Commerce Cloud’s Einstein solution (which allows for complex rule-based merchandising and is built around machine learning).
Third-Party Integrations, Extensions, and Apps: When it comes to flexibility, Magento is the clear winner. With over 100 applications and Add-ons, Shopify comes nowhere near Magento, which provides more than 5000 extensions to its clients, owning no doubt to the platform’s open-source nature.
Web design/Customization: Both Shopify and Magento provide you with the facility to build your websites from scratch choosing from various themes available which are highly responsive with robust customization capabilities.
SEO: The main reason to opt for the Magento platform for eCommerce web development is its SEO-friendly nature. The higher traffic is drawn simultaneously results in the best rankings on different search engines.’ In addition, Magento SEO’ has solved multiple issues by facilitating better optimization of the e-commerce site. According to research performed by eCommerce platforms.