Mobile app marketing involves promoting the application to the intended target audience using unique marketing strategies, advanced tools, and custom campaigns. Mobile app marketing should start even before the app is being developed.
Some of the unusual challenges facing application owners are targeting difficulties; understanding downloads versus the number of users, app store rankings, and more. Three essential metrics decide the fate of your app:
You can achieve higher ranks on the app stores through android and iPhone App Store Optimization. It involves optimizing app description and title with keywords to increase organic search and downloads.
You need to balance organic and paid user acquisition campaigns to increase app exposure and get more installs. In addition, it will help you in reducing the price per install.
User Retention – It is defined as the number of times an application’s users return to the application within three months of their first session. It would be best if you improve the user retention rate with good commitment tactics and methods.
We help you in successfully commencing your mobile app so that you can make it into a profitable venture. The robust strategies and intelligent business solutions are offered by us.
You will gain positive exposure by targeting millions of global audiences as we will promote your app on numerous platforms.
Your app will get global recognition with our innovative and creative marketing solutions that will outshine you in the international market.
Well, if you are wondering why our mobile app marketing solutions will make your app popular and increase the installation rate, then that is simply because
- We thoroughly research your audience.
- Observe your competitors.
- Create a positive hype about your app.
- Run an Optimization program for the Apple App Store and Google Play Store.
- Enhance your social media ranking.
- Keen monitor results.
- Use the tested and result-driven SEO services.
App Store Optimization (ASO) improves the application’s visibility within the app stores and improves app growth rates. The primary app stores are App Store for iOS and Google Play for Android.
App Store Optimization also focuses on click-through rate (CTR) in extension to ranking high in the app store search results. It means you have to convince people to click into your app store listing once they find it.
You can do so by optimizing your Application’s Name, App Title, App Screenshots, App Icon, and App Rating.
Mobile app store optimization, as the name suggests, is the process to boost the visibility of a mobile app in the mobile app store.
Search Engine Optimization boosts the ranking of a website on search engines, and app store optimization boosts the visibility of an app on app stores.
Yes, along with optimizing your app on the app stores we will run social media campaigns both paid and free to promote your app.
Mobile app marketing is an end solution to surf your business to extended heights. It is a perfect opportunity for small and startup business organizations to create their market.
With the solidified mobile app marketing company offered by us – you will greet an improved app discovery rate, increase the number of organic installs, improve engagement, and a couple of more benefits.
Mobile App Marketing Strategies
Our team will foremost understand your app, audience, and your business before fabricating a plan to marketize your app and monetize your business.
Mobile Application Store Optimization
Whether you want to target Google Play Store or Apple App Store or both, we will optimize your App Store for you so that you will get tons of organic downloads.
Social Media & Marketing Services
To make your app more discoverable and popular, we have dynamic social media campaign planners who will make your app popular on social media.
Paid Ad Campaigns
We run paid advertising campaigns on Google’s Universal App campaigns and social media ads to generate more download and app installs for your business.
Mobile App Analytics
To get user insights, behavior trends, and more detailed analysis to build a solid app – we have valuable tools to generate the correct and authentic data.
User Engagement & Retention
We use a vivid range of mobile app analytics and other metrics to improve user engagement and retention so that you will have an adequate amount of both.
It’s hard to share some numbers as mobile app marketing services are very competitive and need lots of supervision and planning. Thus, our charges vary from project to project, but we always offer affordable packages as compared to the prevailing market rates.
We establish free flow communication channels with the help of various technical communication tools like Skype, phone call and instant messaging apps.
The challenge with the application marketing arena is to grab the users’ attention, build trust, and meet their growing expectations. Here are some of the stages of mobile application marketing
Mobile Application Acquisition –The first part of building a successful application is getting people to download and use it. It can be done through social media advertising, search advertising, and app store listing and promotion.
Mobile App User Activation – It is crucial to have an effective messaging strategy to remind users when and how to use your app. It can be done through push notifications and in-app messages.
App User Retention – Keeping your users engaged is crucial in calculating the lifetime value and determining app success. Write unique content, send discounts, provide incentives, and provide feature messages.
Your safety and privacy are very important to us. That’s we sign a legally binding non-disclosure agreement before providing our mobile app marketing Platform.
Taking care of the application from the development phase and making sure that the app developers get a good return at the end of marketing is the duty of the Protocloud Technologies team.
There are a few standout services, but to name a few, we ensure the installs count from our ad campaigns and deliver them with ease. Also, we grow the app store ranking, which results in gaining more organic download.
In this mobile era, mobile apps play an essential role in the growth of your business. With the help of the data available with the social media giants Google & Apple, a Mobile App marketing agency, help you promote your business to the target users in a much easier way. It results in getting a huge active user base for your application and helps accomplish your business goals.