Last updated on July 28th, 2020 at 07:35 am
Social media marketing is an integral part of your business success. Today, you can’t call yourself an active company without a proper social media engagement. But, it’s not that easy to stay active on social media when there are a plethora of platforms available.
So, for online leads seeker, it is confusing to swirling around a bucket load of queries – which social media platform is worth investing your time, from where you can generate more leads.
Mostly, business owners seek the help of a progressive social media marketing company like Protocloud Technologies to clear the fog of all these queries. However, the core of social media marketing services lies in the behavior and preferences of your audience.
So if you are trying to succeed in your business growth by targeting the numerous social media platforms, but still, you aren’t receiving the desired outcome. In this case, our expert social media marketers have compiled a list of the top social media marketing trends of 2020.
Top Social Media Marketing Trends in 2020
If you aren’t getting enough likes, comments, and shares on your social media posts, you need to shift the axis of your social media marketing plan based on the prevailing trends.
1. Start with the Basics
Yep, you should start to map out your social media marketing strategies from the basics. You need to focus on two core elements of your social media marketing –
Your audience and
You should never forget that social media was never a marketing tool, but we have somehow turned it into a marketing tool. Social media is a platform where you can connect with your customers and understand their requirements. Thus, the main social media marketing services that you should focus on – is understanding your customers.
If you have created a company’s Facebook or LinkedIn page for name’s sake and never reply back to your customer’s comments or queries, this won’t take you anywhere. The main objective of social media groups to form a community of your brand. So, you need to start using social media in its true spirit before making it your marketing tool.
2. Shake Hand with Influencers
If you are wondering that influencers marketing is limited to TV commercials only, you are wrong. The power of social media influencers is gigantic, and they can easily open your brand in front of a large number of people. However, you need to find the influencers in your niche, who should actually use your services.
Today, users are very smart, and they can immediately find a difference between authenticity and commercial. Now, when Katrina Kaif commercializes mango juice, the user knows that she won’t get such a slim body after drinking sugar-loaded juice. Similarly, if you are offering financial investment services and using Kim Kardashian as your social media influencer, it might give you likes, but not leads.
Thus, instead of targeting influencers with millions of followers, you should target micro-influencers with a couple of 1000 followers because it will expand your reach among your relevant audiences.
3. Diversify your Reach
Nowadays, Facebook and LinkedIn aren’t the only social media platforms to reach your audiences. There are plenty of different sister social media platforms available such as Instagram, Pinterest, Medium, Quora, and much more. When you are targeting the Gen Z population, you need to try different social media platforms.
Organic traffic can be generated more effectively on secondary social media platforms. Many companies have found that posting content on Quora and Medium has helped them in driving relevant leads. Moreover, today we can’t attract the viewer’s attention without visually appealing and engaging content. And, Instagram and Pinterest are the platforms where you can visually attract your customers. Thus, you should target all the different portals to derive traffic and keep your customers engaged.
4. Pay Attention Over Social Analytics
When you are targeting 20 or even more social media platforms altogether, it becomes essential to run a social analytical test. By analyzing your social media marketing channels, you will get to know which platform has been ideal for you.
That’s because you can’t keep on funding all the social media platforms without gaining an effective outcome. With the analysis, you will know whether influencers, ads, or organic programs have worked for you. Thus, you can channelize your marketing forces more towards the most effective social media platform.
Today, there are plenty of different social media analytics tools available that you can use to analyze the performance of your numerous social media marketing channels. To invest in the measured and analytical marketing programs, you have to run timely social media analysis.
5. Involvement of your Employees
Employee advocacy is one of the prominent tools in the hands of companies. Brands that are growing in the new social media dynamics are offering large quantities of fresh and relevant content for shoppers to use when they actually need it. In this journey, your employees can help you a lot.
If you ask your employees to remain active on social media and constantly share relevant content with customers, you can send a personalized message to your customers. Imagine, if your customer tweet about how your order isn’t delivered on time, your head of the sales team replies back and apologize for the delay, this will send a bold message to your customers that they matter to you.
You should take the liberty to your employees to handle customer questions on social media platforms without any hesitation. If you empower your employees, they will empower your brand.
6. Put on your Creative Hat
If you are creating posts where you mention your services with a buy now button, it will do nothing for you. Today, no user wants to visit or read self-promotional posts. People know that you offer certain services, and they can buy it, but there’s nothing creative, informative, or engaging for them.
You should make your social media pages interesting so that people actually enjoy visiting them. Nowadays, you have plenty of different options ahead of you to create creative social media content such as infographics, short videos, gifs, and so on. You need to use all the different creative options to attract your customers because you can’t attract bees without flowers. So, try creative ideas to attract viewers.
7. Personalized Stories
Social media is all about the personal touch; thus, you should provide some personalized stories on your social media platforms. You should touch the core issues of your customers and offer them real solutions without sugar-coating things. Moreover, you should use all the interactive methods to increase your stories’ value, such as videos, photos, memes, emojis, etc.
Social media platforms like Instagram, Snapchat, and Facebook has a unique feature of sharing stories. These stories pop up over your profile and stay there for 24 hours. You can utilize this story feature to touch the real topics and attract your customers.
8. Go to YouTube
YouTube video marketing isn’t a new social media marketing, but it doesn’t mean that it is less important now. No, YouTube is the second-highest-ranking search engine; thus, you can’t overlook it in 2020.
Consumers now appear to expect video content from a brand they are going to do business with. If you haven’t started experimenting with video, now is the time to get going or risk falling behind the competition. However, simply sitting in front of your camera and recording a video won’t be sufficient anymore. You have to be creative once again to create refreshing and engaging content for Youtubers. Video is a dynamic way to interact with your potential customers, so you have to utilize this tool perfectly.
9. Target UGC
The more your content is shared and featured by different accounts; the more your credibility will increase. It is a simple phenomenon; when you say your product is amazing, no one is going to believe that, but when someone else says that your product is amazing, it will leave a stronger mark.
So, you need to encourage your users to tag your brand in their social media posts or feature your services. You should try to make your posts more engaging by commenting and interacting with your audience regularly. To drive UGC, you can run contests, webinars, or online free courses. When social media search engines see that your brand is talk of the town, it will automatically boost your credibility.
Social Media Marketing in 2020
We have just touched the surface here with our social media marketing services in 2020. There are plenty of other social media trends prevailing in the market, which the Protocloud Technologies team always monitors. We are a leading social media marketing company; that’s why staying ahead of the social media platforms is our specialty. So, if you want to stay one step ahead of all the social media channels and always stay on the top, you can contact our social media marketing team for a quick consultation.