If you go and ask the digital marketing companies about their thoughts on mobile CRO, you are mostly going to get silence in return. Conversion optimization is not in the farthest thoughts of SEO optimization and social media marketing companies.
The majority of digital trendsetters forget to think about the simple fact that 79% of social media and browsing activities are performed on mobile devices. With the increase in mobile users numbers, the need to understand the structure of landing pages on mobile devices has been intensified, which is completely different than desktop. Thus, it is highly important for marketers to understand the Mobile Conversion Rate Optimization.
What is Mobile Conversion Rate Optimization?
In layman terminology, the mobile conversion rate refers to the percentage of people who take action on your mobile campaign, out of the people who merely just saw your campaign. The higher you have a conversion rate, the better will be your mobile marketing strategy. It is simply a number of people who converts on mobile devices.
Now, the process that helps you in improving your conversion rate is called optimization. To optimize your mobile conversion rate, you have multiple ways ahead of you – from SEO optimization to website speed optimization. But, if you are looking for Protocloud Technologies experts’ opinion on the smart mobile conversion rate strategies, you can try the following tested solutions.
Here are 10 Smart Ways to Improve Your Mobile Conversion Rate!
1. Speed Up Things
You might have heard it a hundred times already, but we can’t just ignore this topic. Website speed optimization is a golden opportunity to mobile-ready your website. If your user has to wait for more than 3 seconds to load your landing page, you can say goodbye to that user immediately.
In the mobile page speed, you have to improve your render start time. It is a time taken for the first content to appear on the mobile screen. So, simply if you have a better RST rate, your engagement level will improve, and you have taken one big step towards the mobile conversion rate optimization.
To increase your website’s RST, you can try multiple different things like image optimization, content delivery network, or getting the caching plugins. If you are using WordPress, you have a variety of cache plugin options to select from.
2. SEO Optimization Is Never Old
Okay, so we aren’t stating the obvious facts here, but just like the website speed optimization, mobile SEO optimization is so vital that we can’t let it go. Mobile search engine optimization helps in rendering search engines to find relevant content.
Mobile SEO optimization is further a very deep and multilayered concept. You have buffet options to make your website mobile SEO friendly, such as optimizing metadata, using schema.org structure, CSS rendering, site configuration, and so on. When you coordinate with the proficient digital marketing company, they can suggest you the right SEO solutions.
3. Easy Navigation
When you are designing the navigation system for your mobile website, you should never forget that your user only has a few inches of screen. Thus, your site navigation should show all the components on a small screen.
Now, if you have very tiny CTA buttons on your site, your user will keep on slapping screen, but it won’t budge. This will eventually frustrate your users, and they won’t take any action on your website. According to an MIT study, the average button size should be between 10 to 14 mm that can be easily touched by the user.
Apart from the touch buttons, you should ensure that your website design can be easily navigated on a small screen with big fingertips.
4. Images Make a Great Impact
With the help of attractive images, you can grab the attention of your visitors and form a connection with them. When you adorn your content with the informative images, you can cut the monotone created by plain text, plus people love to see beautiful images. Some of the best image ideas to include in your website are –
• Photos of other people to form a connection.
• Images exhibiting emotions works perfectly to elicit emotions.
• ECommerce sites should use high-quality product images to encourage buyers.
5. Start Trending on Social Media
When you start trending on social media platforms, you will gain the trust of people and can establish your brand. You can share your customer testimonials, reviews, and user experiences to gain the trust of the social media community.
Social media marketing is a wonderful way to reach your audiences on mobile phones because the majority of people use social media platforms on their mobile phones. Today, people have social media apps installed on their smartphones. Thus, when you maintain a significant presence on social media platforms, you are always under the radar of mobile users.
By regularly posting, sharing interactive images, and relevant videos, you can trend on social media. Plus, social media channels gives paid advertisement opportunity also. So, to target mobile users, social media presence is a must.
6. Page Consistency
Now, if you write a big essay on your home page, your user has to keep on scrolling to find the action button. Plus, nobody likes to read long content, especially on a small screen. Thus, you should create an engaging and easy to skim content by highlighting the crucial points.
Your web pages have to be short and crisp that can be easily browsed by users while waiting for a train or during lunchtime. Even your blogs need to be short with lots of bullet points, subheadings, and highlights. Your website should speak more in a few words.
7. Minimize your Web Page Content
If you have minimized the web page content, it doesn’t mean that you should go crazy with images, buttons, and other elements. Your one web page should focus on one element only because nobody wants to keep on scrolling on their phone.
When you are developing a homepage, it should be like a sales pitch with a brief introduction to your website, services, and other features. Ideally, a homepage should contain 3-4 sections only. However, you should create multiple pages to talk about your services and goals so that if users want to know about any specific service, they can easily click on the page link. Keeping a minimal but engaging web site layout is the best solution to grab the mobile user’s attention.
8. Use Filters and Autocomplete Search
Users are lazy; you have to always remember that. No user wants to type long text in the search field, especially on their dainty devices. Thus, you can use autocomplete search plugins or install search filters to push your lazy users.
If you have ever visited the amazon website, which you must have, you just have to type a word, and Amazon will automatically suggest popular search results. Moreover, there are plenty of different filters to find the right products. So, if you are an eCommerce website, you should install autocomplete search and product filters to reduce the scrolling trouble of mobile users. Additionally, when users can quickly find the products on your website, they will have less time to change their minds.
9. Trigger FOMO
Human beings are emotionally charged. They take a majority of their decisions based on their emotions. Thus, you have to trigger the emotions of your users on your mobile website. When you should create a fear of missing out using your content and layout, you can push your users to make a purchase. The FOMO phrases that can encourage people are –
“Hurry up shoppers.”
“XXX people have already bought.”
When you create urgency through your content, you can tweak with the human emotions and compel them to take action.
10. Smooth Payment Getaways
When you want people to make a purchase from your website, you have to provide them with a smooth payment getaway. While entering credit card information, if something went wrong, it will discourage the buyer, and he might drop the plan of shopping.
Additionally, you need to offer multiple payment options to your customers like Google Pay, Apple Pay, Amazon Pay, etc. When people can easily navigate, search, and buy from their mobile devices with few taps, they are likely going to visit your website again.
Mobile Optimization Is The Must
Today, if you are still thinking about Mobile CRO, you should immediately stop thinking because mobile optimization isn’t an option anymore. Working on the mobile conversion rate is a compulsion now even Google has been stressing on it.
So, if you want to lose your potential users because you haven’t improved the mobile efficiency of your website, you should contact Protocloud Technologies digital marketing team and get your customized mobile conversion strategy ready.